Archive | April, 2014


17 Apr
Companies Collaborate to Promote Nutrition, Health & Wellness
among Club Members and Community at Large
GLENDALE, Calif. (April 14, 2014)Nestlé USA, under its El Mejor Nido (“The Best Nest”) platform, and Superior Grocers today announced the launch of a campaign specifically designed to help families in the Los Angeles metro area prepare and enjoy healthier, balanced meals at home. As part of the campaign, 10 local chapters of the Boys & Girls Clubs of America will also receive a total of $50,000 in donations to help strengthen their efforts to provide nutrition education to its members.
From April through December 2014, consumers will see English- and Spanish-language communications about creating easy and affordable balanced meals inside 41 Superior Grocers stores throughout Los Angeles. These include multi-brand displays, valuable instant- and mail-in-rebate coupons, flyers with easy-to-prepare meal ideas and recipes, and more. Some of the helpful tips featured in the in-store communications include:
   Round Out Frozen Entrees. Frozen prepared meals are time-savers and can be a part of an overall healthful diet, if they’re served with a side salad, whole wheat bread, a serving of fruit, and/or a glass of milk. Nestlé offers a variety of nutritious products the whole family can enjoy like STOUFFER’S® Lasagna, DIGIORNO® RISING CRUST® Pizza and HOT POCKETS® brand sandwiches.
   Buy Ripe Produce. Fresh fruits and vegetables are essential to a healthy diet. Consult the grocery store’s ads, like Superior Grocer’s circular, to check what produce is on sale, as this means it’s at its ripest stage and will likely be the most nutritious – and flavorful. Because ripe produce won’t last long at home, make sure to eat it quickly, or clean, cut them up and freeze them in plastic bags for future use.
   Buy Whole Chickens. Chicken is a good, lean protein for soups, enchiladas or grilling. To save money, buy whole chickens and cut them up yourself, instead of buying pre-packaged chicken pieces.
   Choose Frozen Fruit Instead of Canned. If you’re craving out-of-season fruit, opt for buying bags of frozen fruit vs. cans, which are typically high in sugar. If you still want a touch of sweetness, drizzle some NESTLÉ® LA LECHERA® Fat-Free Sweetened Condensed Milk on top of the thawed fruit.
“Most people understand the need to incorporate nutrition, health and wellness into their daily lives, but unfortunately many feel like they don’t have the time or resources to do so,” Margie Bravo, Multicultural Marketing Manager for Nestlé USA. “That’s why it was important for us to leverage our El Mejor Nido platform and collaborate with Superior Grocers to create this program, giving Hispanic families in Los Angeles what they need to make healthier meals at home.”
“Every day, thousands of consumers come to our stores throughout Southern California and are faced with the decision of what foods to buy for their families. Combined with our commitment to providing the best quality and freshest products possible, we know this program will help our customers ‘Set the Table’ for healthier meals at home,” said Mimi Song, Chairman & CEO of Superior Grocers.
As part of the “Set the Table” program, 10 Boys & Girls Clubs in the Greater Los Angeles area will receive monetary donations totaling $50,000 to aid in their efforts to educate their members on healthy eating habits. Additionally, Nestlé USA and Superior Grocers will sponsor dinner events at select clubs where families will enjoy a complimentary healthy meal together, receive cost- and time-effective tips on how to prepare a balanced meal at home, participate in raffles and more.
“We’re very grateful to Nestlé USA and Superior Grocers for their continued support of our 26 local clubs in the Los Angeles area that currently serve over 140,000 children and their families in need, 80% of which are of Hispanic descent. This donation will help us continue providing guidance to our members so they can improve aspects of their lives, including eating more healthfully at home,” said Mary E. Hewitt, Executive Director of the Los Angeles County Alliance for Boys & Girls Clubs of America.
Over the last 15 years, Nestlé USA has supported Boys & Girls Clubs of America by encouraging its employees to volunteer their time at local chapters, as well as by providing monetary and product donations to the clubs. Superior Grocers also has a strong history of being an active community supporter of many youth programs and charity organizations for over 30 years.  
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion.  For product news and information, visit or
About Superior Grocers
Superior Grocers is one of the largest independently-owned chain of grocery stores serving Southern California since 1981. It currently operates 42 stores and it prides itself on providing Superior Quality, Superior Savings and Superior Value to the communities that it serves. Superior Grocers also believes in hiring from within its communities of service and is dedicated to engaging with local schools and non-profit organizations to promote a good education and health & wellness programs to benefit youth and its families. For more information about Superior Grocers, please visit
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America ( has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at BGCA’s Facebook and Twitter.

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Canadian Citizen Groups Join USA Private Sector Funding Movement to Strengthen Opportunity for Canada’s Youth

16 Apr

I am always looking for smart innovative ways for schools and youth programs ot raise money to keep going. I came across this idea a little while back and have blogged about it before but look what they are doing in Canada.

Canadian Citizen Groups Join USA Private Sector Funding Movement to Strengthen Opportunity for Canada’s Youth
Youth in Canada will now have more opportunity thanks to a new private sector alliance between a group of independent Canadian business owners and Pomeroy Equitable Solutions LLC (PES), a US based company that created the youth funding movement Swipe4TheKids
The goal of this International alliance is to redistribute credit and debit card bank processing fees to help fund Canadian youth initiatives, which is a high priority in all Canadian Provinces. Coralee Oakes, Minister of Community, Sport and Cultural Development, recognizes the importance of investing in our youth: “Through BC Creative Futures strategy, we are annually investing $6.25 million in programs that foster a creative workforce by providing arts opportunities to young British Columbians. I encourage you to continue working in partnership with British Columbia’s business community to further develop Swipe4TheKids in the province,” encouraged Oakes.
Patrick Schmied and and Ashvin Abraham, Brand Ambassadors for Swipe4TheKids in Canada, have helped lead the charge in Vancouver: “The Canadian Business sector has been extremely receptive to the program and progress has developed sooner than expected. I am excited to be a part of such a unique and fresh model for social sustainability. The moment I heard about Swipe4TheKids, I knew this was meant for Canada’s future.”
Canadian early adopters of Swipe4TheKids include an eclectic mix of supporters, well-established independent businesses and affiliated youth programs spread out over several Provinces and Territories.  One participant is George Chronoupolos, Managing Director of Royal Riviera Mens & Ladies Salon. His vision for the last fifty years has brought in patrons from American Presidents, Industrialists, and high profile entertainers.  Another partner is Ontario Publisher Michael Brooke of Concrete Wave Magazine, who created Longboarding For Peace, a movement that promotes tolerance through skateboarding. Amesbury Middle School in Toronto is serving as a pilot program, where funds from participating merchants will help Brooke’s Longboarding For Peace expand into schools all across the Country.
Other participants and affiliates include: Canadian-based Cackleberrie’s Connection, North American Distributor of Cackleberries On-Line Children’s Education system; Dr. George Mueck and The Mueck Group; Mel Zajak of Zajack Ranch for Children; Glendale Automotive in Ancaster; and in Vancouver. Additionally, Hastings Crossings Business Improvement Association (HXBIA) has recently introduced this revolutionary program to its business community. Finally, conversations are progressing quite smoothly with several major Canadian Business groups initiated by brand representative Patrick Shmied at the urging of Premier Clark’s Office.
Mike Boccio, New York Attorney and ex-Managing Director of The Trump Organization, helped launch the program and acts as Special Advisor to PES. Mike generated the initial interest from his Canadian Associates. “When Mike Boccio first revealed the Swipe4Thekids mindset & methodology to me, I was blown away by the sheer simplicity of the model. It generates great social efficacy for youth, without burdening or inconveniencing business owner’s one iota. It’s truly a unique opportunity for the Community and for the businesses,” acknowledged Abraham.
Canadian retailers are encouraged to find out how – at no cost – Swipe4TheKids can provide sustainable funding in your community. Receive a no-cost analysis of your Merchant Services Account and see how your existing business expense can become a real community benefit. Funds are allocated in your name out of the fees you already pay, with a rate match and lifetime guarantee! Request more info at:

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